You’ve decided – that’s it, you’re going to get a professional to do this social media malarky for you.
If they are doing it for you, then they need to know what you need, how you communicate, what your brand is about…the list goes on! Yes, it can seem a little daunting and the heavy breathing and worry is allowed. But these people know what they are doing – I promise you. You do need to share a few key elements in your brief to your social media manager, that will help speed up the first few months together, while they begin to become a part of your business.
For Amethyst, we work with business owners or the creators of a charity. When we work with a PR team or a marketing company who we freelance for, they work with the client and I get the brief sent to me, with some interaction with the client. So these briefs are essential for me in both parts of my own offering. Why? Because a client is coming to us because they want to save time or hassle (or both!) from doing all of this themselves.
When we get a project from a marketing company they usually have put Social Media as a part of a package they are providing to their client, so they need to know, from us at the beginning of our working together, what we need to make this transition as smooth as possible.
When we get a new client who runs their own business, they get a handy document that shares a few essential questions for them to answer, to help us get started.
Here’s what we ask all clients:
- What are your login details? Don’t worry, we get rid of them if anything happens and we no longer work together, but in order for us to be able to manage your accounts, we need the logins. If you feel concerned about login details, we recommend using a system like hootsuite and allowing us access. This does, however, limit the monthly reporting that we can carry out, as much of it is through analytics that we have to obtain while logged into your accounts!
- Who are your target audience? This is SO important, not just for us, but for your own business! If you are unsure of who your target audience really is, take a look at your top 3 best clients. What are their main traits – including industry, hobbies, age, location, gender and so on.
- What is your expertise? What sets you out from the crowd, what’s your USP and why should people use your service / product? This will help us with content creation and when new customers ask us questions.
- The top 5 FAQs and the answers. If you can bear it, top 10. Or send us to the page on your website that has this. This will help us so we don’t have to bother you when we are asked on social media, we can just share the answer straight away.
- What do you want to achieve from Social Media? Different people want different things from social media. It may be community management – saving you time answering questions, by having them answered through social media. Perhaps it’s Awareness – to get more people to notice you and what you are doing. Think about the real reason for using social media, not just because everyone else is doing it.
These are just a few things to note when deciding to take on a team to manage your social media.
If you have started your own charity, a small business or need a helping hand offering social media to your clients, we’d love to help.
In need of a more robust marketing strategy, that includes social media? We know people who can help!