As a business owner you may have started your business saying “yes” to every project available, learning while you go and possibly spending a lot of time doing things you weren’t really in the business for.
This happens across all industries, don’t worry, you are not alone!
However, how can you start to either wean off of these services or, if more clients continue to ask for these offerings, how can you add them to your service without having to spend time on them?
How to wean off of these services:
So you just want to stop it all, and get on with the stuff you really love? Good on ya! I say go for it. Start building your network and find some awesome referral partners who are having the same with their clients who want the services you provide, which they don’t offer, and you can then do vice versa.
Simple exchange of recommendations.
I highly recommend you meet with your referral partners regularly, and ensure that you are also getting some referrals that are worthy, in return. Marcus Cauchi shares some excellent tips on how to build your referral network effectively, during his training sessions. He explains you have to be brutal, have clear goals in mind, and you have to make sure your partners fully understand what and who you are looking for, as well as in return what they are looking for.
Offer the services
“Wow, wait there Hannah, you just explained I don’t want to offer these services as I don’t enjoy doing them” – is what I am sure you are thinking.
Yes, I know you should be doing what you love, so, when networking, you may find someone who sings from the same hymn book as you. Perhaps they sound great, do a fab job and are looking for more work?
They could become a part of your virtual team, offering the services your clients keep asking for in a white-label offering. Many people are willing (and would love) to be a part of a bigger team. Perhaps they want to invoice just one person for multiple clients – heaven to me, especially!
So, once you have made a strong relationship with someone you think could fit the bill, ask if they would like to become a part of your team, if they would like to offer their services to your clients as if they are on your team. This means all reports, emails and signatures are from your company, thus making you look bigger, but they invoice you alone, which means less chasing and more security.
You can then continue to offer your own services and the ones that appear to be so synced with what you already offer to clients current and new. You will then be giving your customers a more fulfilling experience, without you having to work overtime without doing what you’re great at.
A few tips before you decide on going down this route:
- Make sure you have excellent ts and cs in place – you need to protect your clients, so if you have to end your relationship with the person who is offering these services, you need to make sure your legal documents ensure the person will not try to farm your clients and get them for themselves.
- Think with your gut – do you like this person? Are they on the same level as you and do they share the same values? Your gut will usually let you know straight away if someone can or cannot become a part of your team and make you look even better to customers.
- Check them out first. Give them a small task to try them out. Put them on a probational period so they know they aren’t being given the full handle on all you can give them. This puts you at ease to know if they can handle the bigger, more important projects, as well as if they need some training in how you would want to do something.
- Your way is best – if you have a way of doing things for clients, let your new addition know this way. Then share the ways you do things with them so they are a part of your business, not an extra addition that doesn’t quite fit when they are communicating with clients.
- Your way not always be best – the person you have chosen knows what they are doing and have probably done it for longer than you. Let them share their ideas openly, you may just like some of them and put them into practice!
- Create a business email address for them – clients will want to know who and how to get in touch with them. Ensure that your new team member always includes you in replies, as you are meant to know what is going on, in case anything needs resolving or there are any problems that arise out of confusion.
I hope these tips help you know which route may work best for you, have you tried either of these ways to give more to your clients? I’d love to hear your examples and tips!