Welcome to the Amethyst PA blog

if you have some time, get a cuppa, and read some of our thoughts & tips

What are the benefits of using a virtual team?

The world of freelance and virtual teams is here, and boy am I glad to have it. Flexible working is happening across the corporate world, not just the self employed and international businesses. The ability to connect and communicate without having to travel for miles...

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Time management for social media for charities

Yes, you are running a charity which means you barely have time for a cup of tea in the morning, let alone thinking about social media management. But if you don't spend, even 15 minutes per day, engaging with your supporters and responding to those that are sharing...

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How to get others to share your cause on social media

Sharing - what a wonderful thing! The best thing you can ever receive on social media, whether it's Pinterest, Twitter, Facebook, your blog or Linkedin is a share. Once you have been able to get yourself noticed on social media, you can then start to see the build up...

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How to get your charity noticed in the crowd

Yes, there are a LOT of charities, just in the UK, according to the recent charity register statistics, there's a total of 164,097! Of that total, 144,119 are below the £500,000 income bracket, with 67, 972 charities within the £10,000 or lower bracket. Now, if you're...

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How to plan your e-newsletter

I love a good plan, me. You may notice this when/if you start to work with Amethyst - we have a strategy behind all of what we do. Whether it's our own management of our accounts, which I'll admit usually get done at the end of the month - cobbler's shoes come to mind...

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How does social media help your business?

Social Media is a big thing to many businesses, no matter the size or type. It can depend on the industry where you go to get your name out there, but the world of social media has meant that micro, small, medium and large companies can all get their name out there,...

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How to build a virtual team for your business

It can be tough to know where to start when you have decided to get some assistance with your business. Perhaps you've been told how great getting a Virtual Assistant is, and you should totally be doing it. Maybe you've started to notice that more and more of your...

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Happy New Year – back to business

Now that was a quick year, and a wonderful end to the year too. As a business owner, it can be tough to take time away from your business (or is that just me?), so I was raring to get back to work this year. I had already put into place our 2015 strategy, back in...

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It is business, and yes, it is personal

As a business owner, you have probably heard the saying "It's just business, it's not personal". If you're anything like me, you shudder at the thought that your business is anything other than personal. It's your baby, and it darn well is personal to you! So, why is...

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How not to use Twitter – and some tips to help!

So, here I am on a Sunday, working on my own social media management. Yes, a thing I do need to do for my own business, but one that is usually left to last! I noticed a few new followers, and as usual I checked out their profile, said "hello how are you, thank you...

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