Welcome to the Amethyst PA blog

if you have some time, get a cuppa, and read some of our thoughts & tips

Content ideas for Facebook business pages

As a business owner, you may have been recommended to create a Facebook page. You go into it with all guns blazing, and then business tasks get in the way, and you may not feel quite as inspired as you were at the beginning. As a customer, coming to a page which...

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New Year resolutions for business owners

I keep hearing, every year, how people will be following New Year's resolutions, and then potentially failing at them. I wanted to have a post where we all, as business owners, can share one thing we would love to achieve in 2018 that would make our business lives...

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The 12 days of Christmas – How to prepare for a holiday

Oh yes, the holiday, an enemy for some entrepreneurs, but one that is essential to have when running a business to help your mind and body take some much needed R&R. How can you prepare for a holiday, to make sure your stress levels aren't sky-high while away, that...

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How to build my team – the questions to ask

Starting your own business is a tough decision to make, for most it is a leap they have always pondered before, but perhaps were concerned about the security of it all. Once taking the leap, you will potentially realise how blooming personal it truly is. I've heard...

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Let go to grow – a key to success for the entrepreneur

You built it from nothing; you’ve sweated, toiled, shouted, questioned, persuaded, co-operated and worked until you dropped to make it happen and now you’re at breaking point. If you know this feeling, you’re probably an entrepreneur and you’re most likely completing...

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How should I use social media for my charity?

Your charity is an excellent being for social media, you've probably seen the likes of the "big players" using social media to drive fundraisers, get more supporters and potentially even go viral. Your charity, your home-grown charity, can utilise the world of social...

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How do I use social media for my upcoming event?

We love helping people run regular (and one-off) events. Currently, even with the influx of online events such as webinars taking focus, there are still countless successful regular and one-off events for business owners to attend and create. So, if you are planning...

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Simple Inspiration Fundamentals

As a business owner it can be tough to remain inspired about your business, whether it's because you have become what is called the "Technician", AKA doing all the tasks for clients, rather than managing the business, or you just feel you are trucking along in your...

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Social Media – what does it mean for my SME business?

Social Media is a space that so many business owners are being told they "need" to use. Whether it's because they should use it to find more customers or to build their reputation, they know they should be using it, but what does it actually do for the business? I may...

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Is social media really making us less social?

I recently found this article, sharing a recent study which claims to show that social media may be making "less social". In a specific finding, after asking 3,000 participants how they felt about social media in social settings, and found that the guiltiest culprits...

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